About us

The Livecalm Lifestyle is a registered company established to unite societies together with the youth through entertainment by engaging in various initiatives. The main directive of the company is to improve the media and art industry in Durban, surrounding areas and finally progressing globally.

The main directive will be achieved through the medium of the services we specialize in. As The Livecalm Lifestyle, we specialize in the coordination of Events, management of artists and distribution of Music, provide services in Photography, Graphic Design as well as Art. We provide uppermost services in all respects of our terms with our associates along with our clients. We strive to meet both the needs and wants of willing and committed cooperates and clients.

The company is driven by the following concepts: Dedication, Determination, Integrity and Loyalty – just to name a few. By following these concepts as guidelines, we are confident in our ability to produce efficient work. These concepts are the start and the end of our business. They are essential for the flow of productivity in a business and in running this company. Our core values us in meeting the demands of our clients and partners. This constitutes a healthy business relationship with our clients and associations.


The company incorporates various specialties. Each of these specialties represents the.

Our first main specialty is Event Coordinating:

We organize and host a wide range of events, from music shows to social parties, eminent functions such as business launches, touring and travel events. We also offer Planning & Consulting services. We supply disc jockeys, music artists who will perform, secure venues, PR/Marketing solutions and strategies (including advertising), camera crews, clothing and art pop up stalls +. We make amends to meet the needs of sponsors and present to them the best results possible.

#90’sBlockParty in Partnership with Spacebound Entertainment & LV –          Soundsgood Inc

–          WTF

–          DJ Feel (Good Sundae)

–          NAG

–          JNR B

–          Teabag 

–          including the artists we managed at the time (Jaybee noNhlege)

Uber Zulu “one of the biggest event on Florida Road” 26th of September 2014
#TheComeUp –          NASTY C

–          ERICK RUSH

–          YBK

–          WTF

–          Breeze

–          Andy Tylo

–          Wobbly

–          Pluto Broes

–          including the artists we managed at the time (Jaybee, Sydrow & Pap Action who are now part of Palmtree Paradise)

Club Kulture This event was branded and supported by Jagermeister SA. Reports from Club Kulture said: ‘this event had the biggest crowd they have ever received’ 16th of July 2015
Partnerships: #FOREVERYOUNG Funkysoul’s Birthday Celebration –          Merlon

–          Benny Maverick

–          DJ Feel

–          DJ Sox

–          DJ Chynaman,

–          Tribal

–          Unplugged

–          including the artists we managed at the time (Jaybee & Sydrow)

TheSocietyDBN (which is now AZAR) October 2015
#BackToThe90’s –          Mashayabhuqe KaMamba

–          Aewon Wolf

–          Golden Black

–          Gemini Major

–          Dj Doowap

–          Le Soul

–          Wobbly

–          DJ Rico 

–          including the artists we managed at the time (Jaybee, Sydrow & Pap Action who are now part of Palmtree Paradise)

8 Morrison Street The event was sponsored by Jagermeister SA, and was also branded and supported by Monster Energy SA. Similarly to the previous events, this event was also a success. 20th of February 2016


Our other specialties are in Photography; Graphic Design and Art:

We have a photography team that shoots as well as edits photos. We take care of:

  • Studio/outdoor photography
  • Fashion photography
  • Events photography,
  • Wedding photography
  • Nature based photography.

Our photographers, alongside stellar equipment, produce impressive work.

Photography references
Producers; Artists; DJs: Tweezy; Rude Boyz; DJ Le Soul; +
KIA Motors Umhlanga
BMW SMG Umhlanga via DJ Le Soul
Nando’s Drive Thru Richards Bay Activation 2017
Nando’s Pinetown Grillers Challenge Activation 2017
Nando’s 320 Building Activation 2017
Red Bull Corner 2 Corner (Rude Boyz Actiavtion) 2017
Durban High School Drama; Sports; Functions 2017
+ Many more clients work

On the graphic design aspect of the company, we conceptualize and design logos, personalized and abstract posters, infographics (Banner designs; Business cards; Billboards; and Car branding) and corporate identity, along with anything involving graphic design in general. Unless otherwise stated, our work with the client is always a collaborative effort. We have worked with various cooperates; artists and initiatives – either by creating logos or designing something for them.

Our art specialty is one of the fast growing aspects of our company as it also represents our directive. We do live art in the form of paintings, canvases and murals for functions, in and outdoor décor as well as creative collaborations with clients all in the name of expression. Kev Seven Live Art & Murals takes care of most of this department along with Thando Tamara.

Our most effective specialty is Music: Artist Management – Digital Distribution; Counselling & Guidance; PR/Marketing and Booking Agent services.

Here we focus on promoting and developing brands and artists, which is not only limited to musical artists. We provide live performances, studio time, branding, distribution, PR and more for artists – brand involvement and advertising solutions for clothing brands.

We make sure your brand is promoted in the most efficient ways possible via social networks, our official website as well as other advertising techniques that involve social media sponsored posts (on Facebook, Instagram, Twitter and YouTube) – these enable clients to reach thousands of targeted people/areas; on-field activations; different WhatsApp broadcast lists with thousands of contacts, and making use of our carefully selected influential individuals which include our celebrity friends. Depending on the client, we can also go to the extent of publications such as radio, TV and various print media platforms.

We manage/have previously managed various artists and producers namely:


Rude Boyz (2017) Palm Tree Paradise (2016)
DJ Le Soul Diqs Tandhe

Through genuine teamwork, the artists have shared stages with artists from all over South Africa such as CULOE DE SONG, AKA, CASSPER NYOVEST, OKMALUMKOOLKAT, KWESTA, KO, MAGGZ, MA E, WTF, Kid X, RIKY RICK, Benny Maverick, DJ Feel, and many more.

We released Palm Tree Paradise’s first single from their Tropical Reign EP on the 2nd of May titled UNBELIEVABLE via ETV SUNRISE which was successfully playlisted on radio stations across the nation including Metro FM, YFM and many more.

Previous events featuring artists under our management:

  • Splashyfen2017
  • ColourSpringFest 2017
  • Mieliepop Festival Mpumalanga 2017
  • Youth Hip Hop Festival 2016
  • Backyard 2017
  • Love & Gqom 2017
  • Good Sundae 2016-2017
  • TheFixOnFridae 2016
  • OptionsThursday 2016
  • The Captain O’Clock Turn Up 2017

We also assist and support all local talents/artists by introducing and distributing these talents to the world community.

We also create Websites, from standard blogs to official websites.

Company references: Jagermeister SA, Kia Motors Umhlanga, Woodwedge, Dixocron Management, #DAF +.

Company media appearances/Iinvolvements: ETV Morning Sunrise show, AlJazeeraEnglishTV, MTVBase DJ Takeover, Trace Urban, YFM, Gagasi FM, iNanda FM; Radio DUT +.